Hi, I'm Andrew
I craft digital experiences that blend usability, aesthetics, and performance. From user research to interactive design, I turn ideas into intuitive, engaging interfaces. Coming from a creative background in music, my goal is to create products that users enjoy and businesses value.
Work
Lauren Goodman Studio
Web Design
Webflow Development
SEO
Designed and developed a modern multi-page website to showcase an artist’s custom furniture collections. Built in Webflow, with layouts and interactions designed in Figma.
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Dieselsites
UX Design
UI Design
Front-End Development
In collaboration with an agile product team, created a website builder platform for truck repair shops, enabling them to design and launch their own sites. Responsible for UX research, UI design in Figma, and front-end development in React.
Canada Merch Co.
Web Design
Web Development
SEO
Designed and launched a website for a Toronto-based merch company supporting touring artists and bands. Built on Squarespace with a brand-focused design in Figma to showcase services and identity.
Dieseljobs/Dieselmail
UX Design
UI Design
Designed and developed in-app products for email campaign management and a job board system. Partners can post a job listing in the app and publish to their website.UX research and UI design in Figma.
Process
How I Work
Discover
Understand goals, users, and challenges through research and analytics. Rapid wireframes and prototypes to validate ideas early
Web Design & Development
Build polished, accessible interfaces aligned with brand and user needs. Collaborate with teams to implement designs seamlessly and launch
Test
Iterate based on user feedback and analytics for continuous improvement.
Dieselmatic
Dieselmatic
UX Designer & Web Developer
Aug 2023 - Present
Part of an agile product team that shipped multiple in-app products for partners.
UX research and UI design for customer facing job board and email campaign products; built a scalable design system supporting long-term growth.
- Led end-to-end product design for a new self-serve website builder product including onboarding, app UI, branding, and website builder experience.
- Contributed front-end development for website builder, translating UX/UI designs into responsive, user-focused components and interfaces in React, while optimizing performance and accessibility.
- Designed and developed accessible, responsive websites for heavy-duty truck shops using Figma and Webflow.
Q4 Inc.
Q4 Inc.
Web Developer I
Nov 2021 - Jan 2023
- Built custom investor relations websites using a headless CMS and modern web technologies.
- Partnered with developers, UX designers, QA, and content authors to ensure accessibility and brand consistency.
- Contributed to company-wide improvements in accessibility standards and compliance.
Freelance
Freelance
Web Designer & Developer
July 2020 - Present
- Designed and developed websites and branding for small businesses with a focus on UX, performance, and SEO.
- Selected Projects:
- Lauren Goodman Design Studio – Full site design, SEO, branding
- Canada Merch Co. – Site design, development, and merchandise branding
- Timbits Hockey Club – Branding, merchandise, and website design
Seaway
Seaway
Musician, Songwriter, Creative Director
2011-2020
- Produced creative projects including music videos, marketing campaigns, and four full-length albums.
- Managed e-commerce site content and marketing copy.
- Coordinated with record labels and agents to launch successful album releases and brand promotions.
